halo effect negative
Publicity

What happened to Subway could happen to you

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, …

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Barfly feature, customer service tips
BrandingExpert interviews

A secret ingredient to a strong brand

Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and …

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Barfly
BrandingExpert interviews

Barfly – Helps spot opportunities for restaurant brand improvement and growth

Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and …

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4 Rivers Smokehouse
Branding

Brand building before you open your new restaurant

This past week my new neighborhood association hosted a meeting to discuss some important issues impacting the residents. The first item on the agenda was: …

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ChangingConsumerTastes
Customer experienceReader questionsRestaurant brandingTrends

What to do when consumer tastes change

This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and …

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creativemenupairing
BrandingCustomer experiencerestaurant ideasTrends

Creative menu pairing an opportunity to increase biz & buzz

The idea of pairing food with wine is nothing new. Restaurants have been doing this for years. I just read this interesting article in QSR …

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Father's day restaurant branding
BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionPublicityRestaurant brandingRestaurant business planning

Father’s Day. 1st FREE Webinar. New website.

This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for …

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dining-room
Restaurant brandingrestaurant ideas

7 ways a private dining room has brand power

This week I read a good article in Restaurant Hospitality on attracting Millennial business diners. Read the article here. Did you know business diners spend …

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mentor
Restaurant brandingRestaurant business planning

Why you need a mentor and how to find one

I recently read an article about the finals of the 2nd annual Samuel Adams Brewing the American Dream Pitch Room contest. It’s a national contest …

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