It is crucial that restaurateurs manage their reputation online and offline. You’ve worked hard for your good name and image. Offline people rave about you, your food and the amazing experience they have in your place. So don’t let poor online reputation management rain on your parade and ruin your brand.
A restaurant with no online presence that gets two negative reviews is going to feel like the roof is crumbling around them.
A restaurant that has a strong online presence, thirty positive reviews, and two negative reviews, for them, it’s just another day in a very social marketplace.
Do invest in online marketing to promote your brand. From a great website to optimized content to social media engagement, all of these contribute to a healthy online reputation. Encourage your customers to share their experiences online, but keep in mind that unhappy customer reviews can have a negative impact on your brand and what prospects see when they Google your place. Stay ahead of the negative feedback. Respond timely to less than favorable comments and turn lemon into lemonade by showing that your listen and you care.
If you can turn around a dissatisfied, you’ve likely earned a customer for life.
Below are 5 free or cost efficient online monitoring tools that offer the full range of scheduling, monitoring and engagement capabilities that help to manage you brand’s online reputation.
Hootsuite – is the ultimate Social Media platform for companies. With HootSuite, you can manage multiple profiles, add multiple editors, pre-schedule tweets, and measure your success. Hootsuite supports a variety of different platforms like Twitter, Facebook, LinkedIn, YouTube, Tumblr, FourSquare, Constant Contact and Flickr just to name a few. HootSuite lets you manage your or your company’s entire social presence from one easy-to-use interface. Price: Free – $9.99 a month for 2 users.
Social Mention – is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Price: Free
Klout – measures your influence based on your ability to drive action on social networks. They crunch your social data to give you insight into how influential you are and what you are influential about. You are measured on a scale of 1-100—the average Klout Score is 40. The greater your ability to drive conversations and inspire social actions such as likes, shares, and retweets, the higher your Score will be. Klout provides a summary of statistics on your profile dashboard. You can also shape your social profile to reflect who you are and earn recognition from your friends, and favorite brands for your influence. Price: Free.
How Sociable – Learn how to make an impact. Dig into the scores of competitors. This tool takes a deeper look into your magnitude score by analyzing a sample of the activity on up to 36 popular websites. This allows you to identify your brand’s strengths and weaknesses, set goals and measure improvements. Price: Free – $45yr.
Topsy – provides deep, comprehensive analyses of hundreds of billions of Tweets and web pages gathered from millions of unique websites, blogs and social media services. Topsy’s platform leverages these social conversations to index, analyze and rank content and trends. With instant access to conversations from moments ago or years ago, Topsy enables users to discover, quantify, predict and make decisions using the world’s most powerful social analytics products. Price: Free – the price is dependent on the size of the customer and data needs. You can try Topsy for free for 30 days.
Some of the services mentioned above are not in real-time, so subscribing to Google alerts is also very important for monitoring your brand. Your restaurant reputation is everything in this online-centric world. If you don’t monitor and manage your online name and brand, you run the risk of seeing your reputation plummet and your value collapse.
Give these restaurant reputation monitoring tools a test-drive and let us know how they work for you!
Posted on Sunday, January 6th, 2013 at 12:16 pm and filed under Business plan for a restaurant business, Marketing for a restaurant, Publicity, Restaurant branding, restaurant branding reviews, restaurant ideas, Restaurant marketing, Restaurant marketing plans, Social media, Word-of-mouth buzz.